Growth Opportunities and your optimal digital marketing mix
PPC / Google Ads Audit on past performance with our methodology
Traffic Driving Recommendations on improvements to be made
Mark Buckland
Govinda Pathak
Karleitia Bodlovic
Digital Marketing Head
Mark Buckland
Govinda Pathak
OMG has helped 1001 reach over 1550 keywords on page 1 of Google Organic Search results. Our Evidence Driven SEO approach helped identify high value optimisations and we worked with the 1001 team to implement these for serious double digit growth.
OMG has helped 1001 reach over 1550 keywords on page 1 of Google Organic Search results. Our Evidence Driven SEO approach helped identify high value optimisations and we worked with the 1001 team to implement these for serious double digit growth.
(The vast majority in Australia) We have specialists in each area… Not Generalists.
We are not Agency snobs, we work with any brand with the right mindset.
We build and develop our own software and tools for SEO/SEM. Most agencies don’t have the time/budget or know how.
We believe research and development of our product and tools is paramount to staying ahead.
We speak at the some of the biggest conferences on SEO/SEM and have literally written the book on SEO.
Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.
There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is Search Engine Optimisation (SEO). This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.
Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.
We also can’t talk about digital marketing without mentioning social media advertising. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.
And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.
One final thing you need to know about digital marketing? It’s NOT an option. Any business with an online presence, and even some without, must have a digital marketing strategy in place. You simply cannot be expected to survive without it.
Because our number one focus is on digital marketing strategies that create serious revenue for our clients. Speak to other digital marketing agencies, and they probably promise results in the form of clicks and website traffic. But we’re here to deliver the results you really want: the ones with a dollar sign.
We know fast growth and incredible returns can be achieved with digital. You only need to look at our case studies to see for yourself: 20:1 ROI revenue gained. 400% more leads. 10x more revenue.
So how exactly do we deliver revenue-shifting results through digital? Data. We’re obsessed with using the power of data to deliver the best results. And, unlike some digital agencies, who hide the data, we’ll show you exactly how we’re making decisions. It’s your money, after all. We want to show you that we’re helping you spend it in the right places with one goal: to get results.
Another reason we can deliver exceptional growth is through our team of Digital Growth Gurus. Our Gurus really know what’s what in the online world. They don’t just know which digital marketing tactics to use; they know how to put them to work in the best way to turbocharge your return on investment. And with experience working with companies in all industries and of all sizes, you can bet they know how to craft a razor-sharp digital marketing campaign that gets results.
Remember how we said we think we’re the best digital agency in Australia? We’re not the only ones who say that. We have 450+ reviews from happy clients saying the same thing. We’ve been recognised by the industry too for our digital marketing campaigns, with seven awards including the Smart50, BRW Fast Starters and the Australian Business Award for Business Excellence.
But the best way to see what we’re worth is to talk to us for yourself. Claim your FREE digital marketing audit (worth $4,000) and we’ll show you exactly how we can use digital to supercharge your sales.
Digital marketing is changing at a rapid rate. Any marketer worth their salt knows that you can never stop learning, listening and looking ahead. There are some trends no company can afford to ignore.
Some trends may not surprise you. The rise of mobile, for example, has been happening for a while now, which means there are no excuses for failing to meet user expectations across digital devices. But there are still many businesses yet to realise its true impact on ad spend, content and even creative. Here’s a stat that will refresh your focus: mobile will account for $156 billion of digital ad spend by 2023. (eMarketer).
When you talk about trends, search has got to be one of the fastest changing beasts. Voice search is the latest trend that companies should know about: 60% of people have started using voice search within the last year (MindMeld), and many brands have included it in their digital strategies.
Next up is programmatic advertising. This is the use of Artificial Intelligence (AI) to automate ad buying, so you can target more specific audiences more efficiently and bid on ads in real-time. The most significant advantage of programmatic advertising is that it is faster, which means higher conversions and lower customer acquisition costs.
Another AI-related trend is chatbots. This is the use of instant messaging to chat in real-time, day or night, with your website visitors. This is already happening, 80% of businesses already using or planning to use chatbots by 2020. For example, Uber uses chatbot technology to communicate with more customers online.
Next up is video marketing. If you were in any doubt about whether to include video in your digital marketing strategy, here’s a few video stats to convince you: 70% of consumers say that they have shared a brand’s video, 72% of businesses say video has improved their conversion rate and more than 50% of consumers say that watching product videos makes them more confident in online purchase decisions.
Digital marketing is always changing. But here’s the good news: when you work with Online Marketing Gurus, you can be confident our team is on top of the latest trends and industry insights. Our team of experts is always testing new strategies to find out which ones work – and harnessing this knowledge to deliver insane results from your digital marketing campaign, time and time again.
A digital marketing agency can help you reach the right customers and supercharge your business growth using online platforms. With the right strategies and expert implementation, you’ll see massive gains in revenue and out-of-this-world ROI.
Digital marketing companies use their expertise to help you figure out where your customers are spending the most time online, and how to reach them most effectively at every stage of the customer journey. The best ones weave together a multi-channel approach that taps into the most relevant channels and tactics to help you reach your goals and maximise your marketing budget, whether it’s through SEO, paid advertising, content, social media advertising, or any combination of the four. They’re also at the forefront of the latest movements, which means your business will never get left behind or caught out by changes like algorithm updates or new advertising formats.
Another way digital agencies can give your business the upper hand? Business insights, backed by data. Digital marketing gives you a gold mine of data — but unless you understand what to make of that data, it’s just numbers. Digital marketing experts can help you crunch the numbers and harness them to deliver more relevant, more personalised campaigns. We’re talking hyper-targeted marketing that lets you focus your efforts and dollars on those people who are most likely to convert.
Last but not least, there’s the experience that a seasoned team of experts brings to the table. Stellar agencies have worked with clients of all sizes and in all industries, from the managing director of a fitness start-up to the marketing manager and digital marketers of an FMCG brand or CEO of an enterprise-level company. When you work with them, you’re unlocking all of that knowledge for your business — which means you’ll be able to grow, faster.
However, the best way to find out what a digital marketing company can do for you is to talk to them directly. Get in touch with Online Marketing Gurus today and we’ll show you exactly how we can grow your business with a free digital audit.
If you want results, you need a digital marketing agency that can deliver on its promises. That’s where your number one challenge lies. There are so many agencies out there claiming to offer the best services that the task of finding the right one for your company can be daunting.
You need a team that will sink their teeth into your business and create a strategy that accelerates towards your goals — a digital marketing agency that doesn’t stop until they generate more revenue and provide better returns, and that always has your goals at heart.
So, how do you find this diamond in the rough? Start by making a list of all the services you would like your future agency to take on. Do you need an agency just for search engine optimisation and social media marketing, or the entire shebang? This will help you narrow down your options.
Next, drill the agency on how they will get results. Their answer will reveal a lot about how they work and whether they’re the right partner for you. Check their track record. Dig deep into their case studies and see what results they have achieved and how they did it. Look for proven strategies and lasting results here, as this tells you that they aren’t just about the quick wins. Also, be wary of those marketing agencies in Australia who won’t talk to you about previous clients. If they’re not shouting loud and proud about their results, there’s probably nothing to shout about.
Speaking of partners, you need to find an agency that will be an extension to your team. Because that’s the only way to deliver and execute a digital strategy that gets results. Look for an agency that will focus on open and honest communication. Start the conversation by setting expectations and asking some of the critical questions. Find out how you work together. At an absolute minimum, you should receive a monthly report showing the work done and the results. But, for real results, look for an agency that will proactively hold regular meetings and be responsive over phone and email.
We get it – there’s a lot to consider when looking for the best digital marketing agency. It all starts with a conversation. Talk to us today!