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Australia's Leading Google Ads Agency

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200+ Australian Digital Marketing Experts

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Google, Facebook and TikTok Premier Partners

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OMG - Five Star Rating
4.9 stars out of 500+ reviews
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OMG - Evidence Driven SEO
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OMG - Evidence Driven SEO

Winner of over 40 Prestigious Awards

OMG - US Search Awards 2022
OMG - Awards - VIP
OMG - Awards - UKPMA
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OMG - Global Agency Awards 2022
OMG - Awards - SemRush Australia
OMG - Awards - Bant Awards
OMG - Awards - eWards


We help brands big and small reach their full potential.

Our unique, trialled and tested Evidence Driven Digital/Performance Marketing framework has helped brands, big, small and everything in between. Note that 70-80% of our clients are SMB.
Apply for your PPC Audit & Strategy Session now to find out how we can grow your revenue
OMG - $4000 Value Free!

Our Clients LOVE our Evidence Driven Framework

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OMG - Client Reviews
Global Team

Team of over 200 Performance Marketing Specialists.

We’re trusted by brands big and small to drive the biggest and best results on Google ads. One of Australia’s biggest independents for a reason and one reason only – our client results.

Google, TikTok & Facebook Premium Partners

We have proven, extensive experience running Google Ads campaigns that are always up to date with the latest Google features.
Within 2022 alone, we achieved:
OMG - Ed - Head of Paid Search
Within 2022 alone, we achieved:
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58 Million
We generated more than 58 million clicks for our clients.
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$715 Million
Our campaigns delivered over $715M in new revenue for our clients.
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4 Million

Our clients achieved more than 4 million conversions with OMG.

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3.9 Billion
We delivered powerful, profitable results through 3.9 billion impressions.

Our Evidence Driven PPC Methodology

Turn your Pay-Per-Click ad spend into game-changing revenue with a strategy that optimises conversions, not clicks.
OMG - PPC Top Google Certification
OMG - PPC Evidence Driven Process
PPC Process

Our Approach

When every click comes at a price, optimising the number of clicks that turn into sales is crucial.
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Effective Management
  • Good clear, understandable structure
  • This means we can identify opportunities and develop accounts, future proofing
  • Logically should reflect sitemap
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Actionable Insights
  • The structure should facilitate data analysis
  • Ensuring we can identify which levers to push & pull
  • Transparency is key
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  • Accessible information for analysis across accounts
  • Leads to better informed decisions
  • Ensuring we can optimise more efficiently and effectively
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Planning & Testing
  • Simplified clear optimisation can identify opportunity areas for development
  • This leads to areas to test & hypothesis best approach
  • It’s important to maintain test & learn approach with measures of success
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  • Facilitate targeting options
  • By device, location & ad-scheduling across activity
  • Developing audience and remarketing strategies
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Future Proofing
  • The structure is designed essentially so the logical structure does not inhibit future developments
  • Therefore further products, collections and designs can be added to the account
PPC Process

Your Google Ads Strategy

Our team uses these key insights into create your 6 month strategy. Evaluation includes, but is not limited to:
Account Structure
  • Does each campaign have a specific theme or focus? Is there one match type in each campaign?
  • Are branded and non-branded keywords in unique campaigns?
  • Are RLSA and audience lists set up?
  • Is there a strong average quality score for branded, non-branded and competitor keywords?
  • Is there a comprehensive, relevant keyword targeting?
  • Are negative keywords set up?
  • Are there at min 2-4 ads per adgroup?
  • Is ad copy relevant to the specific landing page and ad group?
  • Are ad extensions set up correctly?
  • Are responsive search ads present in each ad group?